How do I determine which ASO keyword is leading to the most mobile app installations?

After releasing your app, getting installs to generate revenue is your ultimate goal as an app developer. In order to increase your conversion rates, high visibility and traffic are extremely crucial.

However, it can be challenging to come up with the best keyword leading to most mobile app installations. You can consider App Store Optimization (ASO)as a never-ending process in which you make constant improvements to your app based on the changes in app stores.

On your journey to boost your rankings and increase your app installs, I suggest you to check Mobile Action for all of your ASO needs. With Mobile Action, you can find valuable insights while determining the best keyword to skyrocket your installs.

You can use Keyword Intelligence feature for your keyword decisions. There are two key metrics for ASO which are the Chance Score and the Search Score.

The Chance Score indicates the difficulty to rank on a certain keyword. A high chance score would mean that it is easier to compete on that keyword for ranking.

The Search Score indicates the popularity of a certain keyword. Scaled from 0 to 100, a high search score is very beneficial to target keywords which can address your app to a wider audience.

With these metrics, you can estimate the potential success of a certain keyword and monitor the success of your keywords later on. ASO is very important for your app’s long-term success. In today’s competitive marketplace, getting professional assistance is becoming a necessity. Mobile Action can be your ultimate assistant for a strong ASO strategy.