What are the best iPhone app marketing strategies?

Apps In The App Store

As an iOS app developer, you should analyze the desires and behaviour of your target group first to understand what your future users will expect from apps like yours. Regarding differences between iOS and Android apps, it is shown that

• There are less less indexed iOS app downloads than for Android
• The app revenue in total is higher in the App Store than in the Google Play Store
• Apps are checked more thoroughly before release by Apple’s review process compared to Google’s review process

Android’s amount of downloads is pushed by many different markets and their demand. On the other hand, Apple users are willing to pay more money in the App Store.

Furthermore, Apple sets its focus on high-quality apps for its users and acts more strictly regarding requirements for iOS apps.