Good suggestions for tools on here, such as the Google Keyword Planner. I will echo some others on this thread and say unequivocally Mobile Action is a fantastic and free ASO tool!
Let me tell what you would get with the Free Plan (App Analytics) and you can decide for yourself:
- Unlimited apps to track - including your competitors!
- 5 keywords to track - Need more? Add 'em for only $0.30 each
- Top Charts - Mobile Action collects 70 billion data points about the app stores every day so it's easy for you to see which apps are climbing the charts based on their rankings
- Recommended Actions - The dashboard pulls your app’s current data from various sources, gives you benchmark data for your app’s category, and provides you with customized recommendations on what to do next - unique to Mobile Action's dashboard
- Not a trial - there's no time limit :)
I would also say besides Mobile Action's free functionality, it's by far the most affordable platform out there - for any level of data you need
via Quora
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