What's the best way of conducting a Twitter marketing campaign?

Instead of buying ads and bombarding people with tweets, you could let Influencers do the work for you.

They’re already experts in content marketing & with technology it’s easier than ever to pinpoint who is influential in your market and launch campaigns.

Influencer marketing allows you to leverage Twitter effectively and efficiently to reach larger, more engaged audiences.

With IM platforms, you can now easily:

1. Identify Twitter influencers in your niche
2. Contact and recruit in minutes
3. Launch and manage campaigns
4. Track virality with social listening and analytics reports
5. Pay influencers the way YOU want (sampling, commission, etc.)

For example, there are over 100K+ Twitter influencers within the Upfluence database, each of which comes with performance history, publication links, demographic data, and contact.

Building your own empire of followers is great for growing exposure in the long term but not a good short-term selling strategy.

If you’d like to diversify your Twitter strategy to include Twitter influencers, there are many ways to get started. That being said, tools could definitely come in handy! You can demo the platform shown in this answer and identify influencers in your industry here.

Hope another strategy helps,