Hi there,
There are a lot of ways to do mobile app marketing. I would like to suggest some long term activities below:
1) Keyword Research: The best way to start your app store optimization process is to reflect on your app and what you want to offer your users. I would recommend just start brainstorming and building a list with words, that you think could describe your app. You then use the best of them in your app description, app title and keyword field.
2) Competitor tracking: With about 1.4 millions on App Store, you might have persistent competition – so better get to know them. If there is an app, that works very well, browse through app description, screenshots, rankings and especially look at the reviews.
3) Reviews: Although, everyone first thinks about ranking algorithms when hearing about ASO, you have to keep in mind that optimization still is about users! Keep in mind, that your app page should still be attractive for (potential) customers in order to download and use your app.
2) Competitor tracking: With about 1.4 millions on App Store, you might have persistent competition – so better get to know them. If there is an app, that works very well, browse through app description, screenshots, rankings and especially look at the reviews.
3) Reviews: Although, everyone first thinks about ranking algorithms when hearing about ASO, you have to keep in mind that optimization still is about users! Keep in mind, that your app page should still be attractive for (potential) customers in order to download and use your app.
Hope it was helpful!
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