Why You Need an Influencer in Your App Marketing

Image Source: AdWeek

Here's a takeaway, hiring an influencer to promote your app can help you a lot. So if you have not done so, it’s time to rethink your app marketing strategy by implementing influencer marketing.

Nowadays, apps and games are selling like hot cakes with no signs of slowing down. This means that the competition is really tough. And yeah, you could be targeting the best keywords, and implementing an awesome ASO strategy, and still find yourself in the lower ranks, simply because the app market is oversaturated.

This is the reason why you need a different approach or strategy so you’ll beat your competition.

What you need is an influencer or a growth hacker. This is a person who's an authority in your chosen niche. Why hire him or her? Well, he can reach wider audiences. With this strategy, you'd be able to also increase your credibility, since you have someone with authority who showcases your app to thousands if not millions of followers who have already opted in.

However, before choosing an influencer to promote your app, you must research and exert time and effort so we'd select the right influencer. Also, you must build a good working relationship with him or her so both of you would be able to develop a better strategy or a marketing campaign and reach your goals.