2018 will make SEO more complex. For me, that’s the biggest trend alongside with content and link profile. Other than that, some trends shape the industry throghout a couple of years and some are actually happening such as:
- Voice search (we’ll see whether 50% of searches will be voice in 2020 as predicted)
- Google algorithm vs. real search results - we all read how Google algorithm continuously improves and gets more human-oriented thanks to implementing a machine-learning system. It’s true but many of these updates apply only to Google RankBrain so some things don’t change that much. Optimized content and backlinks remain the strongest SEO factors.
- CTR and engagement - based on structured data, snippets, carousels, “People also ask”, etc.
- Content and backlinks - evergreens that remain to be the strongest SEO techniques
- Local SEO with connection to mobile and voice search
- Mobile-first indexing (if it’s implemented) - one way or another, mobile optimization should be one of your top priorities
Hope this helps. Fingers crossed with your SEO efforts not only in 2018!
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