Twitter can help any business to generate more leads which can be defined it as the promotional tool to reach the real-time customers. It can assist in expanding brand awareness. Building community on Twitter is secure. With the right content, the companies can create a positive opinion among prospective customers.
Incorporating Twitter into Content Marketing Strategy
Before planning a Twitter content marketing strategy determine what you want from it. The objectives can be to generate leads and increase landing page visitors, building awareness, providing customer support or build thought leadership.Twitter also can be used for conversions, improve sales etc.
Identify the target audience before planning a Twitter strategy. Searching for keywords, looking at has tags or using tools like HootSuite can help import the Twitter lists, follow the menus and build relationships. Plan your tweets by determining the best time for tweeting. Figure out what time most of your followers will be online.
Spy on the competitors’ tweets. Monitor the accounts of your competitors in business and check what they are doing and find what is working for them. Know what people are saying about their business and how the companies are responding.
- Look at the content they are creating. Do not blindly follow what the competitors are doing but you can get an idea from their content and create more dynamic content.
- For more effectiveness share variety of content. Different formats of material that shared on Twitter include –
- Understand the terms such as tweet, retweet, timeline, hashtags, follow, avatar, header photo, mention, etc.
- Short and straightforward tweets are great for sharing quick facts, updates or ask the audience questions.
- Adding photos to Tweets can help get more impression and engagement.
Tips to Develop Twitter Marketing Strategy
A large number of companies are now using Twitter to marketing their business. Read the expert tips mentioned below to develop an effective Twitter marketing strategy.
- Twitter is a great place for promoting the content. Make sure that the content you share with this tools is relevant to your business and is valuable for the customers. Content should address the issues of the target audience and offer solutions.
- A Large volume of tweets posted every minute, and so these appear in the feeds in one continuous stream. That means many followers may not be able to see the blog post. So tweets the same content number of times.
- Make little changes to the text or image and keep the message same while tweeting multiple times to get more attention.
- Be consistent. Have a unique identity for your Twitter account.
- Do not always try to sell your product or service, instead focus on becoming an excellent source of information for a target audience.
- Content marketing research by social listening is a great way to know what is happening in the industry and the trending topics to create content.
- Use link shorteners such as TinyURL or Bitly to make your tweets look professional and neater.
- Make your tweets more attractive and exciting by adding videos or images. It also attracts more customers and earns more engagement.
- Twitter was also adding all formats or images that include JPG, PNG or GIF. Use a head photo which is of 1500 x 1500 pixels. Use the profile photo of 400 x 400-pixel size. The maximum file size that can upload to Twitter is 5 MB.
- Include a website link in the bio of the Twitter handle. Also, ensure that the bio is engaging.
- For higher engagement find the best time to post.
- Make your content easily shareable.
- Respond to the questions quickly.
- Schedule the tweets. Take the help of online tools to schedule them. Plan and promote the content multiple times.
To find more about Twitter marketing go through the link Twitter Marketing: The Ultimate Guide | DigitalnDigital
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