Users are more likely to install applications that are ranked in the general top or tops of the categories of stores, and also displayed in the top positions in the issuance of popular queries. Google and Apple do not disclose product ranking algorithms in Google Play and the App Store, respectively. Known key factors affecting the position of apps in the App Store and Google Play. They include:
Total number of installations.
Dynamics of settings. In the App Store, it's rated for the last 72 to 96 hours, the Google Play scoring period is 48 - 72 hours.
Rating or User Ratings.
Number of comments.
The dynamics of removing an application from the device.
Number of application launches by users.
Android application promotion experts claim that Google Play's position is also affected by product prices and external links. The location of the application in the search retrieval of the store depends on the relevance of the name and description of the user's requests, as well as the quality of the screenshots and icons.
In order for an application to hit the top, it must be installed by a large number of users in the first days after being added to the store.
As mentioned above, to bring the product to the top, you must provide thousands or tens of thousands of installations in the first days after adding the application to the store. Unmodified downloads get easier if users know and wait for your product. How to achieve this?
I recommend testing the application to run. With the help of testing, you solve the following tasks:
-Get an audience with the product.
-Former loyalty.
-Get information about the bugs and missing features of the application.
-Test before the launch gives you the interested users and the opportunity to modify the product in accordance with the opinion of the audience. How to attract volunteers? Here are some ideas:
Promise active test participants to free access to paid features.
Play between valuable volunteers.
Announce the publication of the application and invite a potential audience to take part in the tests. The announcement can be published on the corporate website, in social networks, on specialized resources.
If your application is aimed at foreign users, apply for Betabound testing.
To improve the effectiveness of testing, pay professional app auditing. Compare the auditor's recommendations with the wishes of the target audience.
Choose an online presence based on product topics and audience preferences. For example, if you created an application for purchases in your online store using mobile gadgets, describe it in one of the sections of the site. Create a landing page for advertising campaigns and promote the product in a natural search. Publications in social networks will appeal to the audience of gaming applications. You can also create a separate site dedicated to the program and describe its capabilities
You will need developer accounts to add products to Google and Apple stores. When adding applications, it is important for you to ensure their visibility in search and the attractiveness of the user.
To find your app on Google Play, follow these guidelines:
Do not limit the name of the application. Imagine that you are creating a headlin for an article or news that affects the visibility of the material in the search and the novices. Google Play allows you to enter 30 characters in the title. Try to put a short description of the product in addition to the name. Needless to say, should a key phrase be present in the description?
Publish a detailed description of the program. Its length can be up to 4 thousand symbols Create text for people, but naturally use search phrases that help users search your app. Google recommends using the main "keys" up to five times. Take care of the readability of the description: structure the text, use labeled or numbered lists. Describe the functionality and benefits of the product in detail.
Post promotional videos. You can create it yourself by using a household camera or refer to professionals.
Post screenshots of the application. With their help, you can show the features of the program, as well as make the description page on Google Play visually appealing.
Make an attractive icon. This item should attract users attention in app stores and on mobile gadget screens.
You can use these tips when posting an application to the App Store. Please note that Apple's app store has a separate keyword field. Specify in it the "keys" by which users search for your product.
You can also publish the application in alternative stores. Here are some examples:
Samsung Apps.
GetJar
Amazon App Store.
AppBrain
Yandex.Store
SlideMe
send a press release to such publications:
Phandroid.
Slide to play
Androidguys
IMAndroid.
Jayisgames
TalkAndroid.
Send press releases to the editors of relevant sites and blogs. For example, if you promote the game application, write about it in the editorial board of game portals.
Why publish and send a press release?
Journalists of the publications may be interested in your application and write about it news. If you are lucky, you will receive free reviews. Need to explain that reviews and news stimulate program installation?
If you have created a really good and relevant application, some profile editions will write about you for free. But you can not accurately predict who and when to release material about your product. Therefore publish paid reviews in several editions.
The choice of sites for paid publishing is determined by the theme of the application, the budget for promotion, the geography of the market.
If your application is really useful, it will not go unnoticed. The main thing is to follow my recommendations. If you are looking for a company to develop a web site - contact our company Genico. Our developers will make a quality site for you in a short time. It's quite inexpensive.
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