Hi there,
Great question. Although ASO for games is not much different from ASO for regular apps, there are certain things that you must consider that only apply to games in general.
Apart from regular keyword optimization, app title and description, you must consider latest trends too.
Zombies, castles, fantasy, star wars, season events like Christmas,…
Since we are talking about games here, latest trends are very crucial in order to appear on top. Apple search engine Chomp released data that said 83% of app searchers are looking for function rather than name.
If you look at the top keywords for both Google Play and Apple App Store, you’ll find keywords such as zombies, castles and seasonal words such as Christmas, Halloween. These keywords are all trend words and not any feature related keywords.
As a game developer/marketer, it is hence necessary to identify what all latest trends your game is offering and add those related keywords in the app title and description. We recently wrote an article here that can be really helpful for you.
Hope it was helpful!
Great question. Although ASO for games is not much different from ASO for regular apps, there are certain things that you must consider that only apply to games in general.
Apart from regular keyword optimization, app title and description, you must consider latest trends too.
Zombies, castles, fantasy, star wars, season events like Christmas,…
Since we are talking about games here, latest trends are very crucial in order to appear on top. Apple search engine Chomp released data that said 83% of app searchers are looking for function rather than name.
If you look at the top keywords for both Google Play and Apple App Store, you’ll find keywords such as zombies, castles and seasonal words such as Christmas, Halloween. These keywords are all trend words and not any feature related keywords.
As a game developer/marketer, it is hence necessary to identify what all latest trends your game is offering and add those related keywords in the app title and description. We recently wrote an article here that can be really helpful for you.
Hope it was helpful!
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