Not all ASO practitioners are the same. There are different kinds of ASO talents around but there are some things that must be present in each and every ASO specialist. And you have to have these attributes to be exceptional in the highly competitive and unpredictable field of ASO.
ASO is not a joke and we all know that the updates and changes that happen with Google and Apple are the only thing that’s constant in the online world. The changes are rapid and the changes are many.
It is an unpredictable stage of competition – and if you’re not a fast nor an independent learner then you’re gonna get left behind. And getting left behind is almost equivalent to losing the game of ASO.
True, not all ASO’s are self-taught – but almost all have their own personal learnings and techniques. And so the most successful and competitive ASO specialists always makes sure that they are up-to-date with the latest changes in the App store search, social networks, and other ASO tools that they can utilize their skills on.
Knows the importance of the little things
Meta data, keywords, keyword density – these are just SOME parts of ASO. And yes these stuff are very so often overlooked by ASOs. And if you don’t like detail, you won’t like taking care of these little things. And these little things are indeed important.
It takes a considerable amount of patience and obsessive compulsiveness to get through and fix all of ASO details. And as an ASO specialist, you know that attention to these little details can be the make-or-break deal with Google and Apple regarding your app rankings.
Critical thinker and analyst
Being an ASO specialist means having to deal with a lot of data. Take AppCodes, Mobile Action, or other ASO tools for example: You have to be able to analyze the mind of your traffic in order for you to successfully have them download your app. Along with the skill to analyze critically, you have to think critically to come up with the best schemes and strategies to help the team optimize their output in getting traffic and downloads in order to be able to rank in the top listings page.
An ASO specialist who thinks critically would also be able to predict Google or Apple's next move or at least something that could lead to a change in the app store search engine algorithm or in the way social networks affect ASO. There just can’t be any barrier for an ASO specialist who has the capability to think critically – these guys would almost always have the upper hand in regards to ranking in the app store search results.
Creative
A good ASO specialist knows how to work his way around keywords – getting into people’s minds and giving them the best and catchiest titles/subtitles to get their attention. ASO is not just about words and statistics. It’s about people and what they love and need. A good ASO specialist sees that and knows how to work his way around to achieve it – giving people great, quality and informative content that they love to read or see or know.
In ASO, creativity is vital.
Team player
ASO is not a joke and we all know that the updates and changes that happen with Google and Apple are the only thing that’s constant in the online world. The changes are rapid and the changes are many.
It is an unpredictable stage of competition – and if you’re not a fast nor an independent learner then you’re gonna get left behind. And getting left behind is almost equivalent to losing the game of ASO.
True, not all ASO’s are self-taught – but almost all have their own personal learnings and techniques. And so the most successful and competitive ASO specialists always makes sure that they are up-to-date with the latest changes in the App store search, social networks, and other ASO tools that they can utilize their skills on.
Knows the importance of the little things
Meta data, keywords, keyword density – these are just SOME parts of ASO. And yes these stuff are very so often overlooked by ASOs. And if you don’t like detail, you won’t like taking care of these little things. And these little things are indeed important.
It takes a considerable amount of patience and obsessive compulsiveness to get through and fix all of ASO details. And as an ASO specialist, you know that attention to these little details can be the make-or-break deal with Google and Apple regarding your app rankings.
Critical thinker and analyst
Being an ASO specialist means having to deal with a lot of data. Take AppCodes, Mobile Action, or other ASO tools for example: You have to be able to analyze the mind of your traffic in order for you to successfully have them download your app. Along with the skill to analyze critically, you have to think critically to come up with the best schemes and strategies to help the team optimize their output in getting traffic and downloads in order to be able to rank in the top listings page.
An ASO specialist who thinks critically would also be able to predict Google or Apple's next move or at least something that could lead to a change in the app store search engine algorithm or in the way social networks affect ASO. There just can’t be any barrier for an ASO specialist who has the capability to think critically – these guys would almost always have the upper hand in regards to ranking in the app store search results.
Creative
A good ASO specialist knows how to work his way around keywords – getting into people’s minds and giving them the best and catchiest titles/subtitles to get their attention. ASO is not just about words and statistics. It’s about people and what they love and need. A good ASO specialist sees that and knows how to work his way around to achieve it – giving people great, quality and informative content that they love to read or see or know.
In ASO, creativity is vital.
Team player
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