It’s definitely possible to get downloads without doing ASO.
App Store Optimization is only one dimension of App Marketing (but it’s probably the most cost-effective and long lasting one.)
So, let’s have a look on the possible ways to get downloads to your app without doing any ASO.
1.Performance Marketing
This method of app marketing is all about running effective paid acquisition campaigns such as Google Adwords, Facebook Ads etc. While it usually produces immediate results the effects are quite short-lived.
2.Search Ads
Another way of getting installs is to run Apple Search Ads for some relevant keywords about your app. As Apple considers installs from Apple Search Ads as “high-quality installs” the results will be a bit more long lasting. But Search Ads and Performance Marketing share a common drawback. They require you to constantly sink money into them.
3. Influencer Marketing
Another great way of getting some downloads to your app. We have recently published a case study about Influencer Marketing and how an app surged to the top of the charts without doing any ASO. However, it requires you to actively pursue influencers and get featured in their content.
There are many other ways of promoting your app and getting installs.
However, I must admit, I really don’t get why you want to stay away from App Store Optimization. It’s free, easy to learn, and the effects are much more long lasting. Plus, having a proper App Store Optimization strategy magnifies the effects of all of the methods mentioned above.
In conclusion, my suggestion to you is to start doing App Store Optimizationand don’t sink all of your money into ‘only’ other methods. So, don’t be lazy and start optimizing!
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