Advertising on Facebook is effective when you implemented it correctly. Why? Simply because it offers an array of targeting options such as age, gender, financial status, job title, education, location, and so much more. Moreover, Facebook makes use of artificial intelligence to look for people who might be interested in your products and services based on their recent purchases, actions, and actions.
Facebook Advertising is more effective when you strategically combine your targeting options with the correct product or offer. Regardless of how great your creative is, if you ask Facebook to show it to people and it's not something that they want, it will not work. It will only work well if you reach the right people.
Let's say you have a client who needs leads for his service. He has a solid business process but needs to fill the sales pipeline with more partners or clients. Your goal here is to learn about his ideal clients and create audiences around these personas. Next, is to optimize ads to get email leads for a very low cost.
There are lots of things that you can do with Facebook ads, and that includes building a complete sales funnel. By doing this, you would be able to introduce more people to your product, follow up with them if there's more information, and present them with an awesome offer. Just make sure that you narrow down your prospects to those who are most likely to buy.
You may also target specific groups of people if you need to get specific information or get the attention of that specific group. Sounds easy eh? It’s just the tip of the iceberg. To know more in detail watch out for part of the Facebook Advertising Guide Series.
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