Social Media Marketing
Social marketing is the cheapest medium yet with high ROI approach. You can post to Facebook and gain favorable coverage. This tactic involves circumventing publishers and going directly to social media channels to gain exposure.
Another tactic is to offer discounts and/or cash to promote your brand's products and services. For example, a shoe store could give a 10% discount if customers share their photos of their shopping experience on social media. The key is to find new ways that deliver more awareness and traffic, and not to rely on conventional tactics such as news sites.
Video Marketing
There are so many ways to use a video to market your brand. You can post it on YouTube, Facebook, Instagram, or any video websites. The key here is to make a video that's interesting or better yet something that could get viral. It does not necessarily big budgets, but rather fresh new ideas that can require low production costs. Think of Charles Darwin: Survival goes to those who adapt, not necessarily to those who rely on strength.
via [Forbes]
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