App store optimization Latest Update: Apple has updated its algorithm with regards to ranking keywords on the app store.
App Store Optimization Latest Update
1: Changes in the title field: Now, you need to use direct wording. Before, you can play with words in the title field and you would rank on long tail phrases that can be formed using the keywords that you have used. Now, you have to use the exact wording for you to rank.
2. Changes in keywords field: the dash trick does not work anymore. Before, you can separate keywords using a dash and would be able to connect other words to it. For example un-just, lock, fair, lock. Itunes will recognize your keywords as unjust, unlock, unfair, unlock.
Also, you need to include articles and prepositions now in the keywords section if you’re targeting for long tail phrases.
Source: GamesGadgetsGizmos
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